1A. If it’s an advertisement: · Describe in detail how the business implemented the four P’s to add value and/or promote the product or service.
This was a super bowl advertisement from last year. This advertisement was mostly going after promoting their Product and informing their target market about the ingredients of their product and of the ingredients of their competition. They chose to put this add in the biggest platform for advertisement in the world. This add had no mention of the price of the place where they sell their product. The main emphasis as far as aspects of the marketing mix of this advertisement is on their product, and informing their audience about their product.
2. Describe the target market (ie. what segments are being targeted)? How do you know this is the target market? Did the company make good decisions to reach the target market?
The target market is American adults over 21 years old. I know this is the target market because they have the ability to purchase alcohol, and they are the people who are watching the super bowl (which is where they promoted their product). The company made great decisions in trying to reach the target market, because of where they placed this advertisement. The super bowl is the biggest platform for advertisement in the world, and so they would be able to reach the greatest audience through making this a tv commercial shown during the superbowl.
3. Does it work? Why or why not? Any general observations?
This is one of the best advertisements I have ever seen. Bud Light was TAKING SHOTS at miller light and coors light. In culture today, there is a growing movement to eat healthier foods, and culture is becoming more aware of the negative affects of corn syrup. Bud Light takes advantage of this cultural aspect to do serious damage of the view on their competitions product, and promoting their own product at the same time. They do it in a funny passive aggressive way that doesn’t make them look like bullys, but rather “big ballers.” This is an exceptional advertisement that is very effective.
4. Pictures or links are encouraged.
Matt Rawski-BUS265-Principles of Marketing Blog 