Matt Rawski 6.1

1. This advertisement implemented mostly the Price and Product Ps of the marketing mix. They focused on Price in their advertisement when they communicated at the bottom that a membership at planet fitness is $10 down and $10 per month. This communicates the price of their service. Also their saying “pay diddly for your squats” communicates that their price is low. They also focused on the product in their “pay diddly for your squats”, this communicates that you do squats at their gym

2.  Their target market is people who are wanting to get in shape, and who are price conscious. I know this because their advertisement is aimed to communicate their low prices, and because I know (from prior knowledge) that their gym is for people who are newer to working out.

3. I think that this is a very effective advertisement. Not only is the color scheme great in catching attention, and it shows the company logo, but it is also effective in communicating in a funny personable way that their service is lower price. They did it in a funny and creative way that catches attention and effectively communicates their service to their target market. The phrase “pay diddly for your squats” is humorous and witty.