1. The main P of the marketing mix that this Reese’s advertisement focuses in on is the Product P. The main message of this advertisement is to showcase their main product- the reeses Peanut Butter Cups, and to communicate what is in their product. They tell you that their Reeses Peanut Butter Cups have the perfect combination of Chocolate and Peanut butter.
2. The target market of this advertisement is anyone who eats candy or sweets and anyone who is hungry, which is a large target market. I know that this is the target market because of previous knowledge, and because it is food. I think that the company made good decisions to reach this target market, however where this advertisement is placed is important for evaluating whether good decisions were made for reaching this target market. If this advertisement was a facebook ad that came across someones feed at 5 AM, it would be ineffective. However if it is placed right next to a grocery store, or gas station, it would be highly effective.
3. Aside from location, I believe that this advertisement is effective and is a good advertisement. It uses a bright orange color to draw the eyes of the audience, and it does a good job of showcasing its product with a bite taken out of it. The bite is an invitation for you as the audience to also buy one and take a bite. Also the “it’s a perfect combo of chocolate and peanut butter” appeals to your taste buds and makes you want to eat one. My mouth is watering right now as I write this analysis, because this ad is making me want to eat a Reeses PB Cup, so at least this advertisement is working on me.
Matt Rawski-BUS265-Principles of Marketing Blog 