1. This is an advertisement, and the main Ps of the marketing mix that this advertisement focuses on is the Promotion and sort of Product. Pringles focused on the Promotion of its brand by having its name written twice on the advertisement. It also focused on the Product P, because it shows the pringles tube and some individual pringles chips in the ad.
2. The target market is people who need snacks and enjoy Christmas. I know this is the target market because the advertisement is Christmas themed, and because pringles is a snack food. I think the company made good decisions to reach the target market because the advertisement does a good job of making pringles “Christmasy”.
3. This advertisement is effective, and I believe it is more effective in promoting the brand of Pringles than it is in promoting the Product of the pringles snack. The main point of the ad in my opinion is for pringles to associate themselves with Christmas, and to borrow from the positive brand equity that Christmas has, so that people translate that positive equity to pringles. They want people to associate the two together, and therefore view pringles in a more positive light as a brand. They do this well by using the red and white Christmas colors very effectively, and by using their product to make a Christmas tree. They also make a play on the song “jingle bells” and use their name instead in “pringle bells.” Overall that is why I believe that this advertisement is highly effective.
Matt Rawski-BUS265-Principles of Marketing Blog 