Matt Rawski 4.2

The only P that this company implemented in this advertisement is the Product P. The whole message of the advertisement is that their lollipops are sugar-free. They say it, along with their product name- Chupa Chips, and have a photo that communicates that they are sugar free.
The target market for these Chupa Chips is probably almost anybody, but specifically those who are health conscious. The reason for this is because almost everybody likes lollipops, but they are pretty unhealthy. So someone who is more health conscious would be more inclined to eat a chupa chip because they are sugar free.
This advertisement works well in communicating how their chupa chips are sugar free. They show an image of one of their chupa chips, so the audience gets to see their product. What makes this image pop is the fact that the ants are walking around the lollipop. Everybody knows that ants gravitate towards sugar, and take it away anytime they can. So the fact that they are avoiding their lollipop (that most ants would want to eat) significantly demonstrates how their product is sugar free. Because of this I believe it is an effective advertisement