- In this advertisement from weight watchers, they focus mostly on the product P of the marketing mix, and you could argue that they also focus on the place. In this advertisement, the main message is that when you come into weight watchers you are fat, but when you leave weight watchers you are skinny. They do this by labeling the huge door for a fat person as the entrance door, and they label the skinny door for a skinny person the exit door for the weight watchers door. They are trying to communicate that their product/service will cause you to lose a lot of weight. I will speak more to how this advertisement talks about place in section 3 of this blog.
- The target market of this advertisement is people who are fat. I know this because fat people are the kind of people who would need that bigger door to enter into weight watchers. I think that they did a good job at reaching their target market because the door is extremely, over the top huge. So most people who are just moderately obese wouldn’t feel that much shame about coming in the program with such a huge door, because they would feel that they are not over the top obese.
- I think that this is a very effective advertisement that communicates that their service/product will cause you to lose a lot of weight. The reason that it works is because of the dramatic difference between the size of the doors. The light green color of the wall and hardwood floors makes weight watchers feel homey and inviting. Also the entrance door is cracked open, symbolizing that people are welcome to come in. Because of those two elements I think that this advertisement also communicates about the Place that weight watchers has (marketing mix).
Matt Rawski-BUS265-Principles of Marketing Blog 