Matt Rawski 3.2

1)This is advertisement for the west short home company, who is a window installation company. This advertisement uses three of the four Ps. The main P it uses is product, and it is communicating how their windows are energy efficient…. they are emphasizing the quality of their product. This is using promotion, because it is a billboard advertisement to promote their product. It also uses place, because it says how to reach them/how to use their service by leading them to their website on the bottom. This advertisement does not speak to the price aspect of their business.

2)Through this advertisement, you can easily guess that their target market is home owners, who are men and are the heads of the household, and you can probably guess that this billboard is likely located in the south. I can conclude this because they are saying they have a wife, which implies they are married. Also because if their wife is warm, it is likely in a southern state with very hot weather.

3)This advertisement is highly effective in reaching its target market. This advertisement is boarder line genius. It very effectively grabs the attention of the drivers by the dramatic contrast in the color scheme (bright and dark colors) and with a bold statement to hook the attention of the viewers in “your wife is hot”. Almost all men would find this humorous and witty, and be favorably disposed to check out their company if they needed new windows.